Choosing customized boxes are important for a lot of people, and there are certain trends that should be looked into for box packaging.
Here, we’ll give you some trends to work with.
Eco Friendly
This is the most emergent of these trends. This is because businesses are becoming more aware of the increasing demands for eco-friendly forms of packaging.
With a large awareness of the issues that happen on an ecological level along with a growing worry for the environment, and a larger drive towards sustainability, consumers are becoming more aware of the materials that are used. You also want to make sure that you choose products with the right materials too.
Even the fashion industry is also working to prioritize those different biodegradable and sustainable types of materials, and they are looking down on the nonbiodegradable options for this as well.
One popular one is recycled cardboard, or cardboard that’s made from sources that are sustainable.
But environmental issues don't get solved by just choosing one product over another, it’s being mindful of the way it’s coming from, and you have to look at other factors too.
Personalization
These days, you want to make personalized boxes a unique touch for your customers.
This is good for those customers that are creating a more tailored, unique experience. It also is good for offering some customized messages, design, and even their names added to the boxes.
Some businesses have started to create memorable, unboxing experiences for customers to really take advantage of.
Even a package which may not seem personal at first can be done better with the unique connections that are there. adding doodles and fonts are good too, along with sketches and scribbles.
Some have even created puzzles, hidden compartments, and even AR, forms of interactive packaging that people can enjoy with their smartphones, and it creates a unique buzz.
Eye Catching Designs
Eye-catching graphics, colors, even shapes is becoming the newest , hottest trend on boxes.
Some surveys have shown that over 70% of customers will get a product that’s based on the packaging there. with a lot of products vying for the attention of customers, this is becoming even more important. You need to stand out from the others in the crowd. Using bold, vibrant colors, along with graphics that captivate, allow one to grab the attention of your customers, and convey that brand identity which you want to have.
Part of it is psychology, so don’t be afraid to look at it from that standpoint, because colors play such a focal part on imaginations, and emotions, and it evokes memories, feelings, and can also impact one’s wallets too.
Minimalism
Finally, you want to make sure that you’re going minimal.
Even though we want designs that are eye-catching, it doesn’t mean that the designs are bland and boring. But they are also not super colorful.
Sometimes, going simple with more muted colors and organic packaging is also popular. Less can be more, as minimalism in the packaging world is a bolder statement.
It demonstrates the level of confidence one might have with the product, and also the things inside. it builds anticipation, along with excitement that the vibrant, busy designs distract a person from.
Utilizing muted colors, simpler shapes, and organic types of packaging offers a quality and thoughtfulness, which makes unboxing truly memorable.
Minimalistic is also far more sustainable, which requires far less ink too, so not only does it reduce waste, but it also looks better in the eyes of the customer, to foster that deeper connection they wish to have. n
