One thing that’s been used in a lot of packaging as of late, is anti-counterfeit packaging. RFID tags along with codes for authentication allow for companies to track down the goods, reducing damage that’s caused by poor handling of these goods during the delivery process.
Anti-counterfeit packaging is a security technology, and it discourages counterfeiting and fraud. Some tech and innovations that discourage this include:
RFID tags
Holograms
Covert features
Authentication codes
Holograms and authentication codes do make it harder for tampering of the package, and also prevention of damaged goods inside this. it’ll help to ensure that customers get the highest-quality products that they can, up to standards expected.
The Basics of Anti-Counterfeiting in packaging
Traditional types of counterfeit prevention measures include barcodes, special inks, and even colors. But a lot of counterfeiters are smarter, and they are adapting to this, making it easier for them to mimic it, so it’s harder to decide what’s real and not real.
In our digital world, the means to counterfeit other people also include package tracking, which allows you to follow the packaging from the place it’s released all the way to your shelf.
There are also new innovations however that a lot of B2B and industrial content creation have learned to embrace. The digital transformation world has also found new ways to prevent packaging counterfeit. Various technologies have provided more innovative solutions to ensure that there are product quality and safety for consumers of all kinds.
The following efforts are being used to reduce the counterfeiting that can happen:
QR codes and RFID types of technology
Tamper-evident packaging with various digital features
Blockchain for traceability and transparency
Augmented reality for authentication
Analytics for pattern recognition
Mobile authentication apps and technology
Global databases and platforms for authentication
We’ll go over a couple of these here, as they’re the most popular way to prevent counterfeits.
QR Codes and RFID
QR codes are some of the best ways to ensure that you’re getting a real item. They have a response, and you can set it to tell your customers if it’s real.
There’s also radio frequency identification technology that’s also very useful, because it can be used to block various people from tampering with the items. This offers real-time tracking as well, from the producer to the customer. It is great for traceability, and also provides some of the best anti-counterfeiting measures.
Digital Tamper-Evident Packaging Features
Packaging materials are also now offering new tamper evident features that have increased in popularity.
Various digital indicators, and also visual cues to help various consumers see where the supply chain goes towards stakeholders is great. These features get added in the design of the packaging, offering for early detection of products that are counterfeit.
The Blockchain
Blockchain types of technology have changed the world of supply chain management through allowing the transparency and the traceability of this. it allows you to record all of the transactions on a ledger that’s decentralized, creating a good, unfavorable record of the journey. This is one of the best ways to stop counterfeiting.
AR technology
Finally, we’ve got AR technology to verify the authenticity of the product through scanning the packaging naturally, offering a fun entertainment element, but also protects against the possibility of counterfeiting.
All of these different ways stop the counterfeiting much better. With the advent of new ways, you’ve got to adapt, and luckily, with this technology and the various means, you’ll be able to make that possible, and really enhance your own personal experience with the packaging too.
