Jewelry is a super oversaturated community, and it’s important to look for ways to stand out. You want to pack it in ways that protect it, but also market this correctly. Here are some great ways to ensure that branded jewelry packaging really hits well.
Custom Cards
Display cards especially customized ones to hold the jewelry in a place is something that a lot of people like to use. It also is great if you’re looking to use little pouches for your packaging. They are great for braces and necklaces that tend to tangle quite easily.
Since they are flat, it’s easy to ship them, and the overhead is practically nothing. They’re not good for bangles, or any jewelry that’s heavier. They also are not super strong for protection, so you should use void fillers and mailer boxes to help with this. You can even get these display cards to be branded and match the aesthetic of the company. If you’re an organic jewelry company, you can actually get biodegradable display cards for this, especially seed paper, and this can help improve the brand awareness too.
The customization of this also works to showcase the jewelry. Tarot styles for example are great for drawing the attention, and by adding a logo, it sets apart the designs, to further stand out.
Jewelry Pouches
Jewelry pouches with different types of ways to close them are great, and you can pack these with the display cards. Pouches are considered a bit more practical, since it lets them carry it out of the store, or even add other items to the pouch too. It also can be used to advertise in a passive manner, and due to the versatility of this, they are great for practically any piece of jewelry. You can get these in suede, velvet, felt, and even other types of materials.
The beauty of jewelry pouches is that they do stop scratches, and they offer shock absorption, which is important if you’re going to be using this, and only this alone.
You can customize this with different colors, in order to offer a branded story. A ton of eco-friendly types of brands love to use these, as they offer a premium feeling to this, and also are good for people who just want to offer better protection.
Lots of brands will even use different brand logos, including foil printing and stamping. Suede pouches are also in a shade tha’ts neutral in a way that’s good for complimenting both the gold and the silver jewelry, and the branding that’s debossed on this offers a good luxurious and chic feel to this.
Custom Boxes
This is the best for protecting the items and is a type of luxury kind of packaging. Usually, these involve boxes that are rigid, and usually, you can get these with magnetic lids these days too. These are a favorited for those who want something to protect the items, and it also includes box inserts to properly keep the jewelry in place.
They are great if you’re paranoid about the jewelry getting messed up, but they are much more expensive when it comes to shipping, because usually, it cannot be mailed in a flat manner.
You can get them these days in a way that’s customizable, and is eco-friendly, so that it fits with the branding. Some people like to get these with the name embossed on them, and with logos and such that are minimalistic, in order to offer a truly memorable unboxing experience for the customers that they’re sending these to.
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